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Why Tell Companies That You Chose Their Competitors?

by | Jan 24, 2020 | Best Practices

When it’s time for your business to seek out third-party IT support there’s a good chance that you’re going to be meeting with several different companies who are competitors. Interviewing companies and support specialists is an important part of the process. It’s a chance for you to do your due diligence and find the service provider that’s going to serve your business best. Here is another article you may find helpful – How Do You Select An IT Provider.

While the interview and selection sides of the equation are usually smooth sailing, how do you communicate with the companies you don’t choose?

If you’re like many people in your position, not very well. It’s not uncommon for people to get a little uneasy when it comes to letting other companies down. This is a perfectly natural reaction. No one wants to tell hard-working people, “no,” or provide reasoning as to why they went with a competitor.

With that said, it’s important to be honest with those companies. Not only will you be doing an important service by providing that crucial information, but you can benefit from that communication in the future.


What You Shouldn’t Do

Before we get into why you should let companies know why you didn’t choose them, let’s go over something that you shouldn’t do. One of the most frustrating things for any company that’s vying for your business to deal with is ghosting them. If you have been on the other side of this you know that feeling all too well. For those who don’t know, ghosting is when you end a personal or professional relationship with someone by suddenly and without explanation withdrawing from all communication. Ghosting does no favors for anyone.Improve Button

Unfortunately, this type of behavior is all too common in the business world. People often ignore calls in hopes that the company gets the picture and stops trying to contact them. While this is certainly the easy way out, you could end up having to deal with the ramifications later on down the line.

Ghosting is, essentially, burning bridges. You never know when you’ll need to seek new service providers in the future, so it’s a good idea to keep things professional at all times. Plus, ghosting does nothing but waste everyone’s time. Wouldn’t it be easier to just be honest rather than avoiding that conversation at every turn?


The Benefits of Sharing Information with the Company You Didn’t Choose to Work With

Here are some of the biggest reasons why you should always open up about your likes and dislikes with companies you decide to not work with.

1. The Company You Did Choose Will Serve You Better

All good businesses are looking for ways to improve. This includes IT support. When you provide a company with reasons why you chose their competitor over them, there’s a good chance that they’ll use that information to make improvements to what they are offering. As a result, you can experience a nice trickle-down effect that benefits you directly.

As that rejected company gets better, the organization you did go with will have to follow suit. The only way your chosen company can stay on top of the competition is to get better, too. Ultimately, this will lead to better service on your end.

2. Other Competitors Will Get Better

You’re doing the entire industry in your area a favor by being upfront about why you didn’t choose a service provider. Not only will the company you’re working with get better, but so will every other competitor in the area. Remember, the information you give will do nothing but lead to improvement.

Say, for whatever reason, that the company you chose isn’t the best fit for your business. Maybe the quality of service has slipped over time or you realized that what they offer wasn’t as good as you thought. perhaps not all, but the good companies you originally rejected will have improved by that point. This will ensure you have good alternatives to choose from when you need them.

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3. Good Business Practices Pay Off

Word travels fast in the business world. If you do wrong by a company and ghost them, they probably won’t have anything nice to say about you. As stated above, it’s never a good idea to burn bridges.

On the other hand, when you’re open and honest, good things will come! You’ll be viewed as a true professional and those companies you didn’t work with will appreciate the time you took to tell them why. They will remember that. This could lead to referral recommendations for your business, as they clearly see you operate your business professionally and honestly. They will also really want to win your business next time and more will you custom-fit their service for you. Doing the right thing just leads to good karma.


4. You Can Learn More Facts

Last, but definitely not least, having that tough conversation can lead to a ton of new discoveries. Sharing the reasons why you chose their competitor will give them the opportunity to tell you how that service, promise, or structure works in reality. They will be able to tell you about the unique aspects of the industry and what you should actually aspect. This will also give you more knowledge to use when negotiating with the company you chose. Businesses are always working to present themselves in the best light possible so they’ll often keep some things hidden and this will bring them out.

As we mentioned earlier, word travels fast. IT service providers hear things through the grapevine all of the time. They’ll know about complaints former clients had or major issues their competition has experienced. This gives you the opportunity to learn more and truly decide if you’ve made the right decision.



While it’s never fun to tell people why you aren’t buying what they’re selling, honesty is the best policy. Being open and straightforward leads to improvement all around. Ultimately, it’s the right way to conduct business.


The Industry Secrets You Can Expose

Check out our  IT Services Provider Comparison Chart. It is a complete checklist with 20 questions you MUST ask before hiring anyone to support your systems.

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